How to Increase Your Online Presence – A Shortcut to Creating Your Brand
If your just starting out online and you plan on making money on the internet, you need to establish your name first. This is done by creating a Facebook fanpage, setting up a Twitter profile, Pinterest profile, Linkedin profile and G+ profile. You want to use your name, not a product of your company, in case the company goes south you still have your name.
Start following people in your field of interest. Follow people closely-related to your niche market, but not your direct competition. Start becoming known by commenting and liking other people’s content. Don’t spam your offering. There is plenty of time later to bring up your offer, but not now.
Now, create a website in your name, like “frankbrown.com.” Pick a host provider that is fast and reliable, like iPage. You will need to grab your domain name from somewhere like Name.com. It’s very important to create a website in your name, because you want people to find when if they search your name, and you want to become the ‘authority” in your niche.
You can’t do this with a blog hosted by WordPress or Blogger. Your name would look like this if you got a WordPress.com blog, “www.frankbrown.wordpress.com.” You don’t want this, because you don’t have any control over your blog. In fact, WordPress or Blogger can suspend your account at anytime if you break the rules, and the rules aren’t always clear.
Once you have your website up and running, you will want to set up a video account with not only YouTube, but also Vimeo. Start posting two minute videos of who you are and what you do for a living. Again, keep cool about promoting your business. Gain trust first. Once you upload your video to YouTube, upload the same video to Vimeo.
Not only does posting to Vimeo ensure that you are seen by more people than just youTube, but as far as security goes, YouTube users can flag your videos as being “deceitful or spam” and you have no control over this. Also, if you only post on YouTube, users can see “related videos” and click on those and leave your videos and sales funnel behind. With Vimeo they only see YOU and that’s great. You can also embed your videos into your website.
Now, you want to re-purpose your content. What I mean is you will first write a post, then shoot a video about what you wrote and then post your new post on your social media. You can get into a routine of blogging, then video, then social media blast every day. This will ensure that people start to see you everywhere, on social media, on video, and on your website. It will bring people back to your website.
This is what it’s all about, building your name as the authority and attracting people BACK to you, instead of you chasing THEM. This is called inbound marketing and it’s the latest form of marketing, which is the way marketing should be!
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